Impact of online reviews for Small Businesses
See how online reviews affect your brand
As a Business Owner, you may have taken advantage of social media sites to create your very own business page. And why not? It’s easy and free. Startups focus on gaining customers and will then focus on keeping them afterwards. Online reviews help bring traffic into your business. Most people will look for information online regarding a brand they have not tried yet. Back when the internet wasn’t so available to everyone, businesses relied on word-of-mouth. Now, that has been made easier by sites like Facebook, Google Reviews and Yelp.
82% of consumers read online reviews for local businesses. People’s decisions will depend on the review previous customers have left. Keep in mind that every review counts, even the negative ones. It’s up to you, as the business owner, to turn that negative into something positive.
Improve your brand’s star rating by looking over the reviews you receive and responding to posts from people who are inquiring and to consumers giving their feedback.
Find ways to ask for feedback from your customers. Not everyone will leave a review, and most of the time, they will only do so when asked. Don’t be afraid to connect with your market and find out what it is that meets their needs.
Trust is the biggest factor in gaining and retaining clients. Let the reviews be your shiny badge of great service and people will be more attracted to your brand. Remember that all reviews are a great source of information for areas of improvement.
Silicon Harbor Business Services is based in Mount Pleasant, SC. We provide solid, practical advice to small business owners and select individuals.
We work with Quickbooks Online, Quickbooks Desktop and Quickbooks Enterprise. For Quickbooks Online, we work with clients in Mount Pleasant, Charleston, Philadelphia, and across the US. For Quickbooks Desktop and Quickbooks Enterprise, we only work locally in the Charleston, SC area.
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